Inside Design Thinking: the quest for the “Wow” factor "How do we generate enthusiasm among our customers?" This is the key question on Sabine Moudilou's mind. As Manager Supplier Quality at SupplyOn, she is currently looking into the potential for a new audit management solution. For her, this is about more than optimally meeting customer needs. More than covering as many market requirements as possible in a new solution. It is about the "Wow" factor. I.e. something that users themselves may not even have thought of — but that noticeably improves their daily workflow in one fell swoop. (more…)
Inside Delivering (even) better service with Design Thinking For us in China, too, Design Thinking is becoming an increasingly important approach to bringing products, solutions and services even closer to the customer. This is because Design Thinking opens up new perspectives and enables innovative solutions by addressing people's essential needs. (more…)
